Before you put your property on the market, add property styling to the advertising/sales budget. 98% of top agents say you must ‘style your property to sell.’
According to Australia’s Top Renovator, Cherie Barber:
“Property styling sells your property faster and is typically self-funding”
It just makes sense. Here’s why:
Firstly, regardless of how fabulous your furniture and possessions are, because they are yours, it’s almost impossible to be objective. A professional will see the space, enhance and highlight the best features of your home, and choose the pieces that appeal to a wider audience.
And that, after all, is what you want – to appeal to a wide audience and sell that property!
Secondly, as one of life’s most stressful events, up there with divorce or losing a loved one. When you’re selling and moving house, the less stress the better. Handing styling-for-sale over to an expert will give you peace of mind and more time for other important tasks: decluttering, cleaning, packing, and potentially searching for another property.
And thirdly, most people just don’t have the natural talent or time to learn the skill to style a property for sale. Focus on what you do well. And let the expert do the styling.
There’s no doubt that the answer to the question ‘Is Styling Worth It?’ is a resounding ‘Yes!’ To add another 5-10% to your sale price makes it a no brainer. But the reasons outlined above show why styling is a minefield of potential pain and suffering for those hoping to ‘diy’ it.
It’s tempting to read a magazine, watch a few great YouTube videos, indulge your addiction to home improvement and reno shows, and then try to style your property yourself.
Before you reach for the latest interior decorating magazine, consider the cost and effort of sourcing the right furniture and styling elements, getting them to your home, and working out what to do with them. Not to mention that the furniture might not suit your new home. Plus selling furniture online requires time and energy, and you’ll rarely get even close to your money back.
‘Do it yourself ‘ styling can not only end up falling flat if styling is not your skill, but actually end up costing you more money, time and stress.
Myth number 1: You can’t use your own items
Not true. A great stylist will consider the space and what you already have to make the most of your budget and current pieces.
Myth Number 2: Property stylists make all houses look the same
Also not true. An expert property stylist looks at the overall space in your home. The features that need to be highlighted. How to show it off to its best potential to the broadest audience. That doesn’t always mean hundreds of cushions and scattered throw rugs. The right stylist will spend time with you, and has a great eye for finding the best features to showcase.
Myth Number 3: I can’t afford a property stylist
Not true. Homes professionally styled for sale typically attract higher sale prices. From 2.5% to some agents stating even higher, up to 15%. This will cover the cost of a property styling service. Your contract is generally 6 weeks of hiring furniture and decorator items, the specialist styling to make your property look its best, and removing everything when it’s done. You can’t afford not to do this when you’re selling your home.
When and if you are thinking of selling your property, think seriously about a professional property stylist. Someone you feel you can trust who can see the potential of your home. You deserve to sell your home with the least amount of stress for the best possible result.
